DELEGATIONS – Alexis Roumanis

– Wine barrel signage

• Roumanis presented examples of signage constructed from wine barrels to the Committee

o Interested businesses proposed to be offered an opportunity to have their logo printed on a wine barrel sign in conjunction with a ‘sponsor’ winery, with Town of Oliver branding also displayed
o Arterra Wines has committed to donating barrels
o 6 different styles of signs, approximate cost to participating business estimated at $200
o Visit Oliver.ca or Wine Capital of Canada to be printed at the bottom of sign
o Presented 3 recommendations for consideration of the Committee

▪ Amend sign bylaw to allow 3rd party advertisements on signage
▪ Wine barrel signs be exempt of fees
▪ To allow for wine barrel signage
• Styles of signs

o Roumanis indicated that a wall-mount sign could be hung from a corner of a business on an iron hook and cost approximately $120, a clock sign approximately $200 and a ground mounted sign at approximately $200
o Alberto Veintimilla, discussion on colours and possible stains to be used for consistency
• Discussion on potential advertising language for the Town and OTA and Wine Capital of Canada
o G. Scott, potential confusion on sponsoring businesses such as wineries also having their logos displayed on signage
• Administration of proposed wine barrel sign program
o A. Roumanis indicated he will volunteer to speak with local businesses for promotion
o Carol Sheridan, discussion on Oliver Tourism Association managing the proposed wine barrel sign program
o Larry Schwartzenberger, discussion regarding involvement of Oliver Osoyoos Winery Association

That the Committee recommends to Council to amend the Signage Bylaw as follows;

To allow 3rd party advertisement on wine barrel signage; and
To allow for wine barrel sandwich board signage; and
That wine barrel signs be exempt from permit fees. CARRIED