This a new logo for an elderly organization in Penticton that says it works in 13 communities of the Okanagan Similkameen. The logo is really hip and says nothing.
“For over 50 years, Penticton & District Community Resources Society has been responding to everyday needs and larger social issues. We excel at bringing people and groups together to facilitate solutions, providing necessary resources and delivering programs that support people to live with greater dignity and ease.
For the people we serve, we can be the different between living with hope and falling through the cracks.
We are taking steps to be ready to meet community challenges for the next 50 years by continuing to grow in depth, breath and diversity. Our new brand better expresses who we are, what we do and where we’re going in the future.
We’re proud to reintroduce ourselves as OneSky Community Resources, and reaffirm our commitment to serve the communities of the South Okanagan/Silmilkameen for the next half century!
Lesley Dyck, Board Chair
Tanya Behardien, Executive Director”
One Sky
One Earth
One set of tires ??
One spaceship
I googled the name One Sky – could not find the new and current logo of PDCRS but found dozens of other companies and orgs using this ” clear as a bell ” logo.
I remember years ago working for Beaver Lodge – everyone knew the name. The org hired a new guy and board of directors went through a re-org to find a new hip name like – SOai4CL (South Okanagan Association 4 Integrated Community Living)
If it had been SOCIAL – I could have lived with it. I suggested Bridges – a one word description of what we did – building bridges in the community for clients.
I digress.