Profit margins increased!

Beer shop owner ecstatic!

10 million dollars per year in economic support announced to small craft breweries.

25% reduction in the markup will result in more cash left in the till at brewers.

Sid Ruhland of Firehall Brewery in Oliver with MLA Linda Larson. Results in less than one year when an appeal made to the government for relief.

54 breweries in BC in 2010 growing to 118 in 2015

OLIVER – As British Columbia continues to grow its reputation as the craft beer capital of Canada, craft brewers in every corner of the province will now benefit from an additional $10 million per year in economic support thanks to a significant reduction in the mark-up rate for craft beer products.

Effective July 3, 2016, the mark-up rate for small and regional breweries will be reduced by approximately 25 per cent, ensuring craft breweries will have increased financial capacity to grow and expand. These changes further improve mark-up rates for craft beer that were announced last year when government introduced the new wholesale pricing model, and will enable craft breweries to increase production and create jobs, while increasing the availability of high-quality, made-in-B.C. products.

As part of these new changes, craft breweries will also no longer be required to remit the supplier price of their products to the Liquor Distribution Branch, which will improve the companies’ cash flow.

This announcement has a positive impact on Firehall Brewery in Oliver and four craft breweries in Penticton.

“Craft brewers like our own Firehall Brewery, along with consumers, are the main beneficiaries of these changes,” Boundary-Similkameen MLA Linda Larson said. “This announcement supports the growth of the craft beer sector in the South Okanagan and throughout B.C. by giving breweries like Firehall more resources to create jobs, while giving consumers more choices of high-quality, locally made products.”