Tinhorn Creek Vineyards is pleased to announce the appointment of Jan Nelson as Sales & Marketing Manager. Nelson grew up in Oliver but left the Okanagan Valley in 1992 to begin over two decades of travel that took him to university in Montreal, business school in Italy to gain his MBA, a brief stint in Korea and over 17 years in Japan.

“I’m proud of where I am from, so I want people to learn about, experience and enjoy the Okanagan and its wines,” says Nelson. “The industry here is still relatively new, so we are empowered by our future and not limited by our past. We are still discovering our potential, our strengths, as well as our weaknesses. There is no image to which we have to conform, and we are surrounded by enthusiasm and not pretension. And you could not find a more beautiful region to share.”

Jan is the son of Graem Nelson of Penticton.

Nelson’s new role focuses on sharing the Tinhorn Creek story, vision and developments with present and future Tinhorn Creek fans. He looks forward to working with other wineries to promote the Okanagan as a world-class wine-growing region.