Lynnea Holmstrom at Kelowna press conference

Wrap it Up Red campaign – Canadian Blood Services’ invitation to all Canadians to take an hour out of their busy schedules to donate blood this holiday season. The campaign aims to boost blood donations and appointments, and promote organ and tissue donation during the holidays and into the New Year – typically a challenging time for blood collections.

The national campaign, which runs from December 3 to January 3, communities across the country will wrap up clinics and light up significant landmarks in red to show their support and appreciation to generous donors and encourage others to book appointments to donate blood.