Oliver Tourism Association (OTA) invited the community, its members and many volunteers to join them in a Brag and Beef session at the Visitors Centre.

The meet reviewed work on a new strategic plan, a new mission statement and the premiere of a new 2 minutes video to promote the area prepared by Lionel Trudel.

Revised vision – The Oliver Tourism Association is a respected and valued community based organization that proves all encompassing tourism services and regional destination marketing for our stakeholders.

Looking for a signature annual event to help with permanent sustainable funding – independent of government subsidies. Oliver Jam Fest – one concept being looked at during the summer/fall period. Another idea to capitalize on the annual salmon run on the Okanagan River and the hike and bike experience. The OTA is looking to market Youth engagement and Sports Adventure tourism.