Despite the fact that fewer fire losses are reported in Canada, still, on average, eight Canadians die from fire every week. Most of these fires are preventable and caused by careless behaviour. That is why it is critical to educate Canadians and incite them to act. During this week, fire departments across the nation will promote public awareness of the dangers of fire and the ways we can protect ourselves from fire. Okanagan Falls Fire Chief Bob Haddow says, “This campaign underscores the importance of making Canadians aware of the simple preventative measures they can take to prevent disaster from occurring to them. Statistics reveal that most fires are caused by careless behaviour. An ounce of prevention in this case will save lives, homes and everything that we hold dear. It is the responsibility of every Canadian to educate themselves on the simple fire prevention measures they can take.”