*Unique Visitors: This number represents # of computers with an ISP that is readable

Visits: The number of times unique visitors come to Oliver Daily News

Pages: The number of items viewed each month

Hits: A hit is counted each time someone views a file on a site. A single Web page can be made up of many files. Each request counts as a “hit” regardless of whether it came from a person, a search engine, an RSS reader, or any other source.

* The number of Unique Visitors is the most valid gauge of readership