Stats released by the BC Liquor Control Branch show that the population of the Regional District Okanagan Similkameen are in the 2nd lowest category of consumption of all forms of beer, wine and spirits. But we are above the average consumption.
Each person statistically consumes 58.1 litres of liquor and pays $451.62 per year in this region.
The Very Low category is 20 to 40 litres and the Low category is 40-60 litres that the RDOS sits in. The Kootenay area is one step higher 60 to 80 litres and on and on it goes. The Whistler region is the highest consumption (probably caused by low population – high tourism)
British Columbians in general are a thirsty group. An average resident of drinking age spends about $330 a year at BC Liquor Stores, to purchase about 37 litres of alcoholic beverages.
Most of that is beer, which accounts for about 23 litres of total consumption. Wine is second-most popular, at about 9 litres per person annually. The balance is made up by spirits and “refreshment beverages” such as pre-mixed drinks, coolers and ciders.
Residents of the Okanagan Valley, known for its wineries, don’t seem to be drinking as much wine as other areas. More wine is sold per capita in the Squamish-Lillooet, Sunshine Coast & Mount Waddington RD. The Okanagan is nearly tied with Victoria in wine sales, at 9.9 litres per person.