Challenge Family today announced the expansion of its global series of long distance triathlons into North America with the launch of Challenge Penticton in Canada – August 25, 2013

Challenge Penticton joins the Challenge Family‘s series of races that includes the world’s largest long distance triathlon, Challenge Roth (Germany), described by world record holder, Chrissie Wellington, as “simply the best triathlon race in the world.”

Challenge Family CEO Felix Walchshöfer said bringing together two of triathlon’s oldest and most respected races reinforced the all-important legacy of the sport.

“The towns of Roth in Germany and Penticton in Canada have both grown remarkable races since the earliest days of the sport. To have them together in one family, both in the hands of their respective communities, ensures this legacy will continue for years to come,” said Mr Walchshöfer.

The launch of Challenge Penticton sees it as the exclusive long distance Challenge race in Canada, and marks the long-distance race returning to its roots with community support and ownership.

“Challenge Penticton will be community driven and designed to benefit residents and athletes alike,” said Mayor Dan Ashton. “The event will involve a week-long festival that provides a unique experience for athletes, families and spectators, while showcasing our warm and welcoming city. We are happy to be joining the Challenge Family.”

2012 will be the last year of the Suburu Ironman – which runs this Sunday.