MARK YOUR CALENDARS!
Free Online Reputation Management Workshop
A free 3-hour Online Reputation Management workshop is available to us – hosted by Tourism British Columbia, part of the Ministry of Jobs, Tourism and Innovation in partnership with Oliver Tourism Association. In order to host the workshop, we need pre-registration from at least 10 stakeholders. Please note, if you register and do not attend the workshop, you will be charged $20.00 by Oliver Tourism Association. This workshop covers a very timely topic and is a great opportunity.
Thursday, February 9, 2012
8:30-11:30 AM
Silver Sage Winery
Pre-registration is required – please RSVP
Please note that refreshments will be provided.
Workshop Outline:
Increasingly, travelers are bypassing traditional sources of trip information and advice and using social networks to consult sources they trust: other travelers and friends. The trend has given rise to a critical new function in tourism: online reputation management, the process of monitoring, reacting to and generating online reviews and content.
Workshop topics include:
· Why online reputation management is essential to the tourism industry
· Creating a virtuous cycle: using customer satisfaction to build loyalty and advocacy, which in turn drives reputation and demand
· Time-saving tools for listening and analyzing reviews and feedback
· Best practices for reacting and responding to reviews and feedback
· Building awareness and shaping reputation by generating reviews and content
· Examples and success stories from the travel industry in BC and beyond
To download a copy of the accompanying Online Reputation Management guide, please visit: www.jti.gov.bc.ca/industryprograms/BuildingAndGrowingYourBusiness/TourismBusinessEssentials/BusinessEssentialsPublications.htm
We look forward to seeing you on February 9, 2012. Pre-registration is required – please RSVP your attendance to Oliver Tourism Association info@winecapitalofcanada.com by February 3, 2012.