FIREHALL BREWERY
TO BE LAUNCHED DOWNTOWN OLIVER
Sid Ruhland is pleased to announce the launch of the Firehall Brewery in Oliver, BC. Housed in the “old firehall” on Highway 97, the independent business will proudly serve as the town’s first brewery, complimenting the in-house family restaurant, the colourful downtown core, the rich farmland, and the regional fruit/wine agritourism by producing “the beer of wine country.” To be located in the cellar of the historic building, the microbrewery will work together with Bill and Dawn Reid, operators of the Firehall Bistro on the main floor, to build the Firehall brand and increase traffic through the building. Leasehold improvements and equipment installation will commence this spring and continue throughout the summer, with hopes of pouring you pints by the fall of 2011.
The beers will be available fresh on-tap at the Firehall Bistro: well suited for the misted patio or paired with the famed Firehall Burger. Once the recipes are tweaked to perfection, with the help of your feedback at the Bistro, Firehall brews will be distributed to local pubs and restaurants. Eventual expansion will allow for bottling/canning so the beers can be distributed to the region’s cold beer and wine stores. In addition, tasting samples, “growlers” (glass half-gallon jugs), and mini-kegs for special events (ex: staff parties, weddings, receptions, local events, et cetera) will be available downstairs in the brewery’s taproom.
In time, the product line will become diverse to accommodate a wide array of beer drinkers, reflecting the province’s growing demand for high-quality, locally-produced brews. The beers will be as unique as the many faces found in Oliver: the working man and woman, retirees, golfers, skiers, campers, musicians, artists, wine tourists, wine makers, and the valiant volunteer firefighters.
The Firehall Brewery’s passion for enjoyable beers will only be rivalled by its love for music and the outdoors. The Firehall Brewery will march to the drum of its own music: live studio recordings and musical performances will be hosted by the brewery. As well, the brewery will aim to brew organic beers and adopt sustainable business practices to support the longevity of our great Canadian backyard. Relationships will be built with local farmers to source specialty ingredients (ex: orchard fruit, spices, herbs, honey) and to recycle brewery by-products.
Extinguish your thirst! The Firehall Brewery encourages all those of legal drinking age to enjoy the fruits of a brewer’s art with good company in true Canadian style.-
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