Happy hour has arrived in B.C. but not everyone is raising a glass to celebrate.

As the province announced the introduction of variable drink pricing Friday, it paired the change with new rules on the lowest before-tax prices that can be charged for drinks:

■$2 is the absolute minimum price that can be charged for a drink, and would apply to a single ounce shot of a spirit.

■$3 is the minimum charge for a five-ounce glass of wine, a 12 oz sleeve of beer or cider or a 341 mL bottle or 355 mL can of beer, cider or cooler.

■$5 is the minimum charge for a 20 oz pint of draft beer or cider.

Those minimum price means some pubs will actually have to boost their prices, and charge more for their least expensive brews.

Customers may soon find the cost of a pitcher of beer has jumped by five dollars or more.

“The 60 ounce jugs are going up to a minimum of $15, tax out, which takes you to over $17 dollars for a jug,” These jugs are now sold as low as $11, $12.

A new batch of B.C. Liquor Policy Review changes went into effect Saturday, allowing vendors at local seasonal markets to sell made-in-B.C. wines, spirits and beer and permitting liquor-primary establishments to admit minors.

Beer, wine, cider and spirits can now be sampled and sold alongside fresh fruits and vegetables at B.C. farmers’ markets.